From Default to Destination: How Districts Win in the Era of Choice
SESSION DATES & TIMES COMING IN AUGUST 2026
Audience Classification: Online Learning Audience Expertise: Strategic Growth - Experienced leaders focused on optimizing established programs and solving persistent challenges. Grade Level Focus: Middle Schools, High Schools Primary Audience: District Leader, Policy Maker / Govt Official, School Leader Does this session focus on a specific product? No – This session is focused on ideas, strategies, or practices, not a specific product or service.
Assistant Superintendent Cobb County School District, United States
Abstract Description : In today’s education landscape, “choice” often means anything but public school. Yet forward-thinking districts are proving that innovation and access can make public education the most compelling choice of all. This session spotlights how one Georgia district is using its virtual academy to compete in a market increasingly defined by vouchers, ESAs, and private alternatives. Attendees will discover how strategic branding, modern delivery models, and policy shifts are transforming a traditional district program into a dynamic, market-ready option for families. Learn how public schools can balance innovation with sustainability, expand beyond local boundaries, and reclaim their place as leaders in the era of educational choice.
Learning Objectives:
At the end of this session, participants will be able to analyze how policy and market dynamics surrounding vouchers, ESAs, and school choice are impacting public education enrollment and funding.
At the end of this session, participants will be able to design strategies that leverage virtual and hybrid programs to make public schools more competitive and attractive in the era of educational choice.
